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Marketing Research

Center for Excellence in Marketing Research
 The Centre aims to develop marketing professionals by facilitating and enhancing student learning and in-depth knowledge in the Marketing Discipline. Students are exposed to the latest marketing trends and business models through workshops and guest lectures by industry experts, and are enabled to apply knowledge to real-life practices, through the extensive use of corporate case studies.


  • Facilitate and enhance student learning and in-depth knowledge in Sales and Marketing discipline
  • Application of the knowledge in real life corporate cases.
  • Expose the students to the latest marketing practices and business models through workshops and guest lectures by industry experts
  • Involve students in live projects in Sales and Marketing.
  • Build intellectual capital and knowledge base by publishing cutting-edge Marketing research papers in reputed Indian and international journals.
  • Academic tie-ups with leading companies in introducing customized course electives in marketing curriculum.
  • Conduct management development programmes in collaboration with Confederation of Indian Industries (CII) and other reputed industry associations.
  • To inculcate in the students the qualities of humanity, dynamism, innovation, integrity and professionalism.
 
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